WISE (1310 AM) is a

radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radio ...

broadcasting a

sports Sport pertains to any form of competitive physical activity or game that aims to use, maintain, or improve physical ability and skills while providing enjoyment to participants and, in some cases, entertainment to spectators. Sports can, th ...

format Format may refer to: Printing and visual media * Text formatting, the typesetting of text elements * Paper formats, or paper size standards * Newspaper format, the size of the paper page Computing * File format, particular way that informatio ...

. Licensed to

Asheville, North Carolina Asheville ( ) is a city in, and the county seat of, Buncombe County, North Carolina. Located at the confluence of the French Broad and Swannanoa rivers, it is the largest city in Western North Carolina, and the state's 11th-most populous cit ...

, United States, it serves the Asheville area. The station is currently owned by the Asheville Radio Group of Saga Communications. The station is an affiliate of the

Atlanta Braves The Atlanta Braves are an American professional baseball team based in the Atlanta metropolitan area. The Braves compete in Major League Baseball (MLB) as a member club of the National League (NL) National League East, East division. The Braves ...

radio network, the largest radio affiliate network in

Major League Baseball Major League Baseball (MLB) is a professional baseball organization and the oldest major professional sports league in the world. MLB is composed of 30 total teams, divided equally between the National League (NL) and the American League (AL), ...

History

For many years, WISE was a

Top 40 In the music industry, the Top 40 is the current, 40 most-popular songs in a particular genre. It is the best-selling or most frequently broadcast popular music. Record charts have traditionally consisted of a total of 40 songs. "Top 40" or " con ...

radio station. In the 1980s, the station switched to adult standards, with most of the music coming from Stardust, an ABC Radio satellite format. Early in 2002, Asheville Radio Partners, part of American Media Services LLC in

Charleston, South Carolina Charleston is the largest city in the U.S. state of South Carolina, the county seat of Charleston County, and the principal city in the Charleston–North Charleston metropolitan area. The city lies just south of the geographical midpoint o ...

, bought WISE and

WOXL-FM WOXL-FM (known on-air as Mix 96.5 FM broadcasting, FM) is a radio station licensed to Biltmore Forest, North Carolina, United States, the station serves the Asheville, North Carolina, Asheville area and broadcasts a hot adult contemporary music ...

, along with the stations' building on Lookout Road. Hal Green was general manager, as well as WOXL's operations manager. WISE gradually began adding

talk shows A talk show (or chat show in British English) is a television programming or radio programming genre structured around the act of spontaneous conversation.Bernard M. Timberg, Robert J. Erler'' (2010Television Talk: A History of the TV Talk Show ...

in the early-2000s, eventually switching to

talk radio Talk radio is a radio format containing discussion about topical issues and consisting entirely or almost entirely of original spoken word content rather than outside music. Most shows are regularly hosted by a single individual, and often featur ...

full-time, and finally sports talk. On December 3, 2015, Asheville Radio Group announced WISE would also air on 97.3 FM. In 2018, WISE moved from W247BV 97.3 to W275CP 102.9. The 97.3 frequency, which remained the HD3 channel of WOXL-FM, switched to

oldies Oldies is a term for musical genres such as pop music, rock and roll, doo-wop, surf music (broadly characterized as classic rock and pop rock) from the second half of the 20th century, specifically from around the mid-1950s to the 1980s, as we ...

. According to the FCC database, the

FM translator A broadcast relay station, also known as a satellite station, relay transmitter, broadcast translator (U.S.), re-broadcaster (Canada), repeater (two-way radio) or complementary station (Mexico), is a broadcast transmitter which repeats (or tran ...

on 102.9

MHz The hertz (symbol: Hz) is the unit of frequency in the International System of Units (SI), equivalent to one event (or cycle) per second. The hertz is an SI derived unit whose expression in terms of SI base units is s−1, meaning that one he ...

relays

WYSE WYSE (970 AM) is a radio station located in Canton, North Carolina, that simulcasts WISE's sports format from Asheville, North Carolina. Owned by the Asheville Radio Group subsidiary of Saga Communications, the station is licensed by the Fede ...

References

External links

WISE official website
* *

ISE Ise may refer to: Places * Ise, Mie, a city in Japan **Ise Grand Shrine, a Shinto shrine located in Ise, Mie * Ise Ekiti, a city in Nigeria *Ise, Norway, a village in Norway *Ise Province, an ancient province of Japan * River Ise, a tributary of th ...

Fox Sports Radio stations Radio stations established in 1939 {{NorthCarolina-radio-station-stub